this was my first idea for the digipak advert. i wanted to include the narrative and something fun. The design was inspired by Lady Gaga digipak advert which i researched earlier. I Incorporated the Alice in wonderland theme as i wanted to make a link between the advert and the music video. I showed it to some of my friends to get feedback and they said they liked the concept and different ideas but thought there was too much dead space and the three different sections made it quite distracting.