Tuesday, 24 September 2013

Music Video and Redundancy/Entropy

Redundancy-'is that which is predictable or conventional in a message.. Redundancy is the result of high predictability' something that you expect or is the norm to appear or visuals.

 Entropy-  containing elements of  unpredictability.

Applying this to different genres:

Taylor Swift - 22 (pop)
 We would expect it to be predictable and follow the typical conventions of Pop. Looking at the video we seen that she's dancing around with other girls, at a party and seems happy and content with life, it has a lot of close ups revealing this. There's nothing that is entropic about this video.

Yo La Tengo - Sugarcube (Indie Rock)

You'd predict a live performance and within the viedo hints of rebellious behaviour. looking at the video we see this, so it would be seen as redundacny. However things that may have been entropic before such as this as you wouldnt expected to see something like this is now the norm of indie bands so you expect something different making it redundant.

OK Go- End Love  (Alternative rock/pop)

We'd except it to be something different maybe featuring a live performance as most rock bands do include that in there video. As it's a boy band could include some syncrosied dacing. However looking at the viedo it would say is entopic and something weird and quirky. but it does have elements of reundancy with the dancing etc.

No comments:

Post a Comment